I am a Senior Strategic & Product Designer with a strong passion for Design Strategy and Brand Innovation currently working at Zalando SE.

Over the last 8 years, I gained meaningful experiences in different innovation projects driving teams and clients through a mixed approach based on Design Thinking, Lean UX and Agile, able to help brands to make decisions based on data, users needs and build long term relationships with their customers.
In the last 4 years, I gained a vertical knowledge on Data Driven UX processes and Validation methods.

I had the pleasure to work as a Senior UX Designer with different agencies, multinational companies and innovative startups across Italy, The Netherlands, Germany and UK.