I am a Freelance Senior/Principal Strategic & Product Designer with a strong passion for Design Strategy and Brand Innovation.

Over the last 10 years, I gained meaningful experiences in different innovation projects driving teams and clients through a mixed approach based on Design Thinking, Lean UX, and Agile, able to help brands to make decisions based on data, users’ needs, and build long-term relationships with their customers.
In the last 4 years, I gained a vertical knowledge of Data-Driven UX processes and Validation methods.

I had the pleasure to work as a Senior UX Designer with different agencies, multinational companies and innovative startups across Italy, The Netherlands, Germany and UK.